Our management team is responsible for some of the most innovative and effective work in the industry, starting in 1988 with a brand-building show for Soloflex that rocked the infomercial world with its high quality production and stunning cinematography.
Mojo’s team members also created the world’s first “storymercial” as well as the first infomercial to air in prime time – “The Great Wall” for Philips Consumer Electronics (called “the 1984 of infomercials” by ADWEEK).
They pioneered “drive-to-retail” and “direct-to-brand” with award-winning direct response television for Apple, Clorox, HP, Philips, Sony, Sears, Tropicana and many others. {see our collective mojo}
They’ve helped clients sell over four billion dollars worth of products, and have turned around entire industries with ground-breaking work for brands like Evinrude. {see case study}
Their strategic, results-oriented film and video stands out not only in terms of persuasiveness and ability to attract and hold viewers, but in originality and integrity as well. This in-depth experience and wealth of knowledge add a level of expertise and insight to your project unparalleled in the industry.
Has worked on feature films, television, corporate films, commercials since 1983. Founder / Executive Producer of Chicago’s Manarchy Films (1988-1996). Has worked with advertising agencies around the world on a wide range of projects for companies including Estee Lauder, Grune Punkt, Hershey, HP, Mazda, Marlboro, Porsche, Schick, Toyota and others. Since 1997, has worked on short-form and long-form direct response and unique video sales innovations while at the largest DRTV Agency in the country, Tyee. Founded Group Mojo with Roger Thompson in 2003.
Creative Director / Founder One of the industry’s leading innovators and pioneers, whose work for Soloflex, addidas, Bowflex, HP and scores of other clients has set the standard for excellence in the industry. Over 27 years in television advertising as a cinematographer, director, creative director, producer. Co-founder of Tyee Productions, 1988 – pioneer of quality long and short form DRTV. National and international recognition including multiple honors for Best Director, Best Production and Best Producer. Created many of the top grossing DRTV campaigns of all time. Founded Group Mojo in 2003 with Sam Rath.
Creative Director / Partner Has written numerous television commercials and half-hour paid programs for Microsoft, Tropicana, Clorox, Sears, Philips, Royal Caribbean, US Postal Service & others. Pioneered drive-to-retail direct response television and direct-to-brand. Awarded Clio, Caples, NY Festivals & more. Responsible for some of the most original, effective branded infomercials and DRTV spots of the last decade. More than 25 years of advertising experience.
We are storytellers specializing in longform content that solves client marketing problems. We dig deep to craft powerful content that moves consumers to action.
At a time when branded entertainment eludes a profitable ROI, Mojo’s stories continue to grab attention and move product. Artful, persuasive reasoning can mean the difference between a product gathering dust on the shelf and blowing out the door.
The art of story is what Mojo is all about.
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