Evinrude E-TEC Bombardier ATV HP Digital Photography Ski-Doo
Evinrude wanted Mojo to sell 2-stroke engines just when the industry was abandoning the technology. Fortunateley, the E-TEC had a great Core Story™.
Mojo created a documercial that demonstrated E-TEC's dominance in power, speed, maintenance, fuel efficiency and reliability. It worked like crazy. After a few airings in key markets, a PR frenzy ignited. Sales rose as much as 400% in some key markets during the initial campaign.
The core story™ was leveraged across DVDs, web content, trade shows and even short-form DRTV commercials.
Bombardier wanted Mojo to sell its new line of Outlander ATVs. The Outlander was new, the brand was in its infancy and Bombardier was known for utility vehicles, not fast and fun ATVs.
Mojo created a program that evoked a television sports special. Expert commentary from journalists helped the Outlander gain instant credibility. Sales rose 30% almost immediately. Brand recognition grew dramatically. Bombardier was swamped with requests for the DVD.
Then Bombardier changed the brand name. Mojo's task was to repeat the previous success under the new CAN-AM brand. The Core Story™ was developed and new chapter began.
Hewlett Packard wanted Mojo to harness its “you + HP” brand advertising momentum and create a marketing experience that would persuade consumers that printing photos at home was easy and quality was as good as a photo lab’s. (intro graph)
Mojo leased a 10,000 square foot facility in Portland’s art gallery district which was turned into an art gallery and production ground zero. (you + HP)
At the heart of “Your Best Shot” were the real-life, hands-on accounts of consumers using HP digital photography products. (coming up)
Mojo documented the whole process, shooting interviews on location. The culmination of the project resulted in the art gallery event. (black kids)
(symbols: TV + DVDs + EXPERIENTIAL + POS)
Ski-Doo’s new REV-XP was lighter, stronger and had a great story to tell. As part of BRP, Ski-Doo had seen Mojo’s work for Evinrude and wanted some Mojo of their own. (intro graph)
A core storyTM was crafted by Mojo’s team. Then is was onto location in Colorado and Valcourt, Quebec. (opening of show)
Expert commentary from leading industry journalists provided credible third-party endorsement. (commentary)
This critical mass of creativity – the CoreTM – was developed into both a DVD and dynamic web content. (hill climb challenge)
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